Paint Protection Film

Top 5 Questions Consumers Have About Paint Protection Films

By 1st August 2019 No Comments
paint protection film common questions

Today, protection is the word on everybody’s lips. More and more consumers are looking for ways to protect their big investments, which is why the automotive paint protection film market is on the rise. At DuraShield, we understand that our customers, car dealerships and auto body repair shops, are on the front lines of this new demand. We asked our customers to tell us the questions they get most often from their customers.

Question 1 – What Is PPF?

Paint protection film, or PPF, is a thin layer of thermoplastic urethane film that is applied on the exterior of a vehicle in order to protect its surface from a variety of everyday hazards. The film acts as a barrier, protecting vehicles from physical and chemical dangers like small rocks, road debris, bird droppings, bug splatters, and more.

PPFs like DuraShield Titan stop minor scrapes, and not just on the front end of cars. PPF offers the most customizable option for exterior car protection. PPFs like DuraShield Titan can be installed in a variety of places on a car so that high-risk areas get the protection they need. Places like side mirrors and door edges in particular can take a beating. PPF acts as a shield for your car’s exterior, taking the brunt of the damage so that the actual paint stays pristine.

Question 2 – How Much Will PPF Cost?

The cost of PPF depends on two factors — the type of car and the amount of coverage. The make and model of a car can affect how long it takes to install the urethane coating. If a car has a very stylized exterior with many concave elements, it can take longer for professionals to smooth out bubbles and blisters during the application process, which translates into a higher cost for consumers.

The amount of coverage also affects the cost of PPF. Some people want just the bare minimum to protect the front of their cars. Others want more coverage for side mirrors and door edges. Others want complete coverage, and for that, they get a higher price tag.

Most in the industry agree on two generalized price points. For PPF coverage of a car’s bumper, hood, side mirrors and fenders, consumers can expect to pay around $2,000. For complete coverage, the ballpark is closer to $6,000.

Question 3 – Can PPF Be Installed on Used Cars?

PPF is a well-known add-on for new cars, but many people don’t realize that PPF works wonders on used cars as well. While PPF cannot undo the damage that has already been done to a vehicle’s exterior, it can keep an exterior from sustaining more damage, essentially freezing the car’s condition. This can help consumers maintain their vehicles for longer, while slowing depreciation associated with exterior damage.

Question 4 – How Long Will PPF Last?

The longevity of PPF is one of its best features. This long-lasting product, once installed, should last between five and ten years. It’s important to get PPF installed by a certified installer because the quality of the installation can affect how long the PPF will last.

The primary preparation process is key to a good install, as a clean foundation is needed to get good adherence for the polymer coating. Bubbles and blisters must be smoothed out during application or they will warp over time and leave parts of the vehicle exposed. Other factors can also cut the life of PPF short, like extensive exposure to direct sunlight and heat.

Premium PPFs, like DuraShield Titan, come with a warranty, which gives consumers peace of mind that they’re buying a quality product that will last.

Question 5 – Which PPF Brand Is The Best?

There are a variety of PPF brands on the market, each with strengths and weaknesses. Some PPFs available today compromise one feature for another. With DuraShield Titan, you get all of the benefits in one, plus top performance puncture resistance.

With DuraShield Titan, consumers get all of the top benefits of PPF:

  • Exceptional stain resistance that keeps on performing year after year
  • Unmatched chemical resistance that stands up to the harshest elements
  • Superior clarity and gloss
  • Scratch resistance with self-healing properties
  • Top-rated puncture resistance
  • Low friction surface that resists dust and dirt accumulation


As the PPF film market continues to grow, it’s important for car dealerships to be able to answer consumer questions. With this info, it is our hope that our customers can provide the most comprehensive experience for those seeking to add PPF protection technology to their cars.



DuraShield - Titan

DuraShield Titan™ brings cutting-edge chemistry to paint protection film and provides features to protect vehicle surfaces from a wide range of damaging elements.


SharpShield products provide superior protection for vehicle glass and painted surfaces.

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