Until now, American garages served one purpose — storing the vehicles of a household. However, many people are opting to reallocate garage space in order to accommodate additional storage needs, and thus leaving their cars out in the cold, literally.
This transition from garage to driveway is subtly changing the automotive industry in many ways. Outdoor car storage requires new levels of car protection, which presents those in the auto industry with a unique opportunity. By offering a variety of car protection products, dealers and after-market shops can help customers prepare their cars for a life on the street.
Across the US, garages are everywhere you look, but that doesn’t mean they’re filled with cars, necessarily. According to the 2013 American Housing Survey, over 80% of people have access to a residential garage, but nearly 1 in 4 Americans say their garage is too cluttered to fit their car. On top of that, an additional 30% of two-car garage owners have only enough room to fit a single vehicle.
So what is filling up garages across America, if not cars? The answer is stuff. These days, garages have become prime real estate for storage. According to the Wall Street Journal, Americans spend 1.2 trillion dollars annually on non-essential goods, i.e. things they don’t need. This mounting stockpile of possessions is spilling into people’s garages at a faster rate than ever before, which is bad news for cars.
Kicked to the Curb
Cars are being gradually pushed out of their rightful place in the garage, which means many cars are being parked in driveways and on the street. The trouble with this transition stems from underestimating the risks of outdoor parking and the additional costs consumers can incur when they choose to kick their car to the curb.
Environmental Risks of Outdoor Parking
The transition from garage parking to outdoor parking can be especially hard on a car’s exterior, with windows, windshields, and exterior paint taking the brunt of the exposure. Here are a few of the risks that cars face as they move from covered to uncovered places.
When consumers park their vehicles outside, Mother Nature gets the chance to wreak havoc on exteriors. The perils of bird poop, bug smears, and rain residue are all well-known hazards that can happen at any time, but when left outside when not in use, these hazards become more destructive due to additional sun exposure, which can quicken the deterioration process. Add temperature fluctuations into the mix, which cause cars’ metal frames to swell and contract, and it won’t be long until paint starts to peel. Hail is also an additional risk that comes with parking out of doors, and the incurred dings and dents can negatively affect future resale value.
When cars are parked outdoors, they invariably enter the splash zone. Chemical-related hazards often arise due to chemicals being spread or spilled on the roads. Other cars kick these chemicals up as they drive past, unintentionally splashing things like road salts and motor oil across parked cars as they drive by. Most chemicals, when they come in contact with a car’s exterior, can cause paint damage and rust.
Physical hazards are perhaps the most common liability when it comes to street-parking a vehicle. Passing cars can easily pick up rocks and debris and launch them with damaging speed, causing the everyday bumps and scrapes that many people have come to accept. Road-related debris causes hundreds of thousands of dollars worth of damage every year.
PPF— the Preemptive Solution
The disappearing garage trend marks an important change in the market for car dealers and body shops. This new outdoor parking trend means that cars will need more protection than ever before. The life expectancy of factory standard automotive paint is no longer what it once was. This is where PPF can help. Paint protection film is a thin layer of urethane that acts as a shield against myriad hazards that cars come in contact with every day. As a preemptive solution, consumers can stress less about where they park their car, knowing that it’s protected from environmental, chemical, and road-related hazards.
When it comes to paint protection films, DuraShield is a leader in the market, thanks to our proprietary formulation and flawless application techniques. With exceptional stain resistance, protection against airborne hazards, surface pollutants, and discoloration, DuraShield delivers everything consumers need to combat the risks associated with street parking.
DuraShield not only provides deeper levels of protection against stains and pollutants, but our PPF can fortify car exteriors against physical damage as well. Minor chips, scrapes, bumps, and other car body blemishes can be prevented thanks to our proprietary blend of urethane film. By taking the brunt of the damage, DuraShield top coats act like a suit of armor and can save car owners hundreds of dollars every year. By offering a wide range of protections, DuraShield helps car dealerships and body shops alike provide the best experience for their customers with the defensive technology they need to protect their automotive investments.
DuraShield is committed to providing the best paint protection products for cars. With fewer and fewer cars getting protection from the elements, now is the time to add DuraShield protection to your consumer offerings.